Stage I: Over 100 start-up teams submitted business plans for review by our judges.
Stage II: 50 start-up teams were invited to pitch their business ideas to a body of judges selected from accelerators, business schools and VC funds.
Stage III: 10 short-listed start-ups pitched to a larger audience. Three winners were selected for the cash prize. All finalists were invited to our Hangzhou roadshow.
The best 3 start-up projects received a generous, no-strings-attached cash prize sponsored by our partners in Hangzhou.
The main prize was the substantial sum of £50,000.The 10 finalists were also offered a place at our roadshow in Hangzhou, and many secured financial support from our partners there.